Erich Wimberly | May 28, 2026
After 19 years in education, not one year passed where Bloom’s taxonomy wasn’t referenced in a training, or a faculty meeting, or a PLC. However, after all these years I never once heard that Bloom also addressed the affective and psychomotor domains (Harapnuik 2015). That fact alone is confirmation that logic towers over all else in our educational system and society at large. I almost can’t even imagine the discussion about the need for higher order learning being coupled with the need to reach kid’s hearts. Of course, in education we would discuss the need to develop relationships and make learning interesting. We even had a program called Capturing Kid’s Hearts for a few years where the tagline is: “If you have a child’s heart, you have their mind.” Yet these discussions were compartmentalized. Capturing kids hearts was about behavior and classroom management. We didn’t talk about how to reach hearts in the midst of an academic lesson nor while writing a lesson plan.
I found Tom Asacker’s argument that the human brain is not like a computer very compelling (2014). This is how I’ve often heard the brain described. The analogy of memory, storage, and processing speed comes to mind. Our society tends to value the mechanistic and rationalistic perspective of humanity above all. Maybe it’s the impact of Western modernist philosophical thought coupled with the industrial revolution that produced this view of humanity as rational machines, but even as Simon Sinek (2009) points out, that view doesn’t align with biology. He explains that our brain’s neocortex might be the rational engine, but the two inner portions of the brain form the limbic system which is emotion driven. In fact this part of our brain can’t even formulate words, yet it’s the part of us that drives most of our decision making.
With this in mind, it makes sense that the best way to initiate change in an organization is to have a clear and compelling “why” (Sinek, 2009). People are much more likely to respond and buy into your “why” than they are to be compelled by all of the best facts and reasons. Especially if the “why” resonates with them and appeals to their own sense of identity (Asacker, 2014). Yet, in an organization it’s also important to muster up a sense of urgency when initiating change (Kotter, 2013). If people don’t sense the urgency they’re likely to not take the initiative seriously and just demote it to the bottom of their priority list. Either way, the communication of urgency and a clear compelling “why” both appeal to people’s hearts, not just their minds. Indeed it appears that this transaction has to take place to initiate any real change.
This is precisely where people and organizations tend to fall short in their attempts for change. Even thinking of a classroom environment, the best teachers are able to compel their students towards successful outcomes because they know how to appeal to the kids’ hearts. They have a relationship and they know what makes their kids tick, which also means they know how to motivate them. However, many teachers don’t value this at all. They think that the kids should just learn to do as they’re told. The class videos and readings along with Pink’s Drive: The surprising truth about what motivates us. have really made me wonder why this kind of stuff isn’t more explicitly taught to teachers (Pink, 2009)? We have all kinds of training on behavior management, but in many ways the behavior in classrooms probably won’t change if the teacher’s belief system about what motivates and compels people doesn’t change. But when you finally see it. When you finally realize that you’re not as rational as you had imagined. That as adults we, too, are moved and compelled mostly by issues of the heart; that’s when we might change our approach towards kids and teaching.
References
Crucial Learning. (2015, January 14). How to change people who don't want to change | The behavioral science guys [Video]. YouTube. https://www.youtube.com/watch?v=9ACi-D5DI6A
Dr. John Kotter. (2013, August 15). Leading change: Establish a sense of urgency [Video]. YouTube. https://www.youtube.com/watch?v=2Yfrj2Y9IlI
Harapnuik, D. (2015, January 9). The head won't go where the heart hasn't been. It's About Learning. https://www.harapnuik.org/?p=5461
Google. (2026). NotebookLM [Large language model]. https://notebooklm.google/
Pink, D. H. (2009). Drive: The surprising truth about what motivates us. Riverhead Books.
OpenAI. (2026). ChatGPT (May 2026 version) [Large language model]. https://chatgpt.com/
TEDx Talks. (2009, September 29). Start with why—How great leaders inspire action | Simon Sinek | TEDxPugetSound [Video]. YouTube. https://www.youtube.com/watch?v=u4ZoJKF_VuA
TEDx Talks. (2014, June 30). Why TED talks don't change people's behaviors: Tom Asacker at TEDxCambridge 2014 [Video]. YouTube. https://www.youtube.com/watch?v=W0jTZ-GP0N4